Posts tagged social network

Posts tagged social network
Whether at the office, dorm, PTA meeting, or any other social setting, we all know intuitively who the popular people are – who is most liked – even if we can’t always put our finger on why. That information is often critical to professional or social success as you navigate your social networks. Yet until now, scientists have not understood how our brains recognize these popular people. In new work, researchers say that we track people’s popularity largely through the brain region involved in anticipating rewards.

“Being able to track other people’s status in your group is incredibly important in survival terms,” says Kevin Ochsner of Columbia University. “Knowing who is popular or likeable is critically important in times of need or distress, when you seek an alliance, or need help – whether physical or political – etc.” While sociologists, psychologists, and anthropologists have long studied these group dynamics, neuroscientists have only begun to scratch the surface of how we think about people’s social status.
That is all changing, though, Ochsner says with many areas of work bringing together social psychology and sociology with cognitive neuroscience to better understand how individual brain processes connect to group membership. As will be presented today at the annual meeting of the Cognitive Neuroscience Society (CNS) in Boston, researchers are now studying at the neural level everything from social popularity to how ideas successfully spread in groups.
(Source: cogneurosociety.org)
Bonobos will share with strangers before acquaintances
You’re standing in line somewhere and you decide to open a pack of gum. Do you share a piece with the coworker standing to one side of you, or with the stranger on the other?
Most humans would choose the person they know first, if they shared at all.
But bonobos, those notoriously frisky, ardently social great apes of the Congo, prefer to share with a stranger before sharing with an animal they know. In fact, a bonobo will invite a stranger to share a snack while leaving an acquaintance watching helplessly from behind a barrier.
"It seems kind of crazy to us, but bonobos prefer to share with strangers," said Brian Hare, a professor of evolutionary anthropology at Duke University. "They’re trying to extend their social network." And they apparently value that more than maintaining the friendships they already have.
To measure this willingness to share, Hare and graduate student Jingzhi Tan ran a series of experiments with bonobos living in the Lola ya Bonobo sanctuary in Kinshasa, Democratic Republic of Congo. The experiments involved piles of food and enclosures that the test subjects were able to unlock and open. Tan and Hare describe their work in a paper in the January 2, 2013 edition of PLOS ONE.
In the first series of experiments, a pile of food was placed in a central enclosure flanked by two enclosures, each of them holding another animal. The test subject had the knowledge and ability to open a door to either of the other chambers, or both. On one side was a bonobo they knew from their group (not necessarily a friend or family member) and in the other was a bonobo they had never really met, but had only seen at a distance.
Upon entering the chamber with the food, the test subjects could easily just sit down and consume it all themselves, or they could let in one or both of the other animals to share.
Nine of the 14 animals who went through this test released the stranger first. Two preferred their groupmates. Three showed no particular preference in repeated trials. The third animal was often let in on the treat as well, but more often it was the stranger, not the test subject, who opened the door for them.
Tan said that by letting the third animal into the enclosure, the stranger voluntarily outnumbered himself or herself with two bonobos who knew each other, which a chimpanzee would never do. In 51 trials of the experiment, there was never any aggression shown, although there was quite a bit of typical bonobo genital rubbing between the strangers.
To isolate how much motivation the animals receive from social interaction, the researchers ran a second set of experiments in which the subject animal wouldn’t receive any social contact with another animal. In the first of these experiments, the subjects couldn’t get any food for themselves regardless of whether they chose to open the door to allow the other animal to get some food. Nine out of ten animals shared with the stranger at least once.
In the final experiment without social contact, the subject animal was given access to the food in such a way that opening the door to share with the other animal would cost them some food. But they still wouldn’t have any social contact as a reward. In this instance, the animals chose not to share. “If they’re not going to see a social benefit, they won’t share,” Hare said.
This second test is similar to something called the dictator game in which humans are given the chance to share cash with a stranger, Hare said. Most people will share anonymously, but they share even more when they aren’t anonymous. Bonobos won’t share at all in the anonymous condition if it costs them food.
"They care about others," Hare said, but only in a sort of selfish way. "They’ll share when it’s a low-cost/low-benefit kind of situation. But when it’s a no-benefit situation, they won’t share. That’s different from a human playing the dictator game. You really have to care about others to give anonymously."
The findings, which Hare calls “one of the crazier things we’ve found” in more than a decade of bonobo research, form yet another distinction between bonobos and chimpanzees, our two closest relatives. “Chimps can’t do these tests, they’d be all over each other.”
Fly tweet
This device sends twitter messages based on the activities of a collection of houseflies. The flies live inside an acrylic sphere along with a computer keyboard. As the flies move and interact inside their home, they fly over the keys on the keyboard. These movements are collected in real-time via video. When a particular key is triggered by the flies, the key’s corresponding character is entered into a twitter text box. When 140 characters are reached or the flies trigger the “enter” key, the message containing the accumulated characters is tweeted. Thus live twitter messages are perpetually sent in real-time based on the simple movements of the community of houseflies. These constantly accumulating messages appear as records of random activity within the larger sphere of social media and networking.
(Source: dwbowen.com)
If two birds meet deep in the forest, does anybody hear? Until now, nobody did, unless an intrepid biologist was hiding underneath a bush and watching their behavior, or the birds happened to meet near a research monitoring station. But an electronic tag designed at the University of Washington can for the first time see when birds meet in the wild.
A new study led by a biologist at Scotland’s University of St. Andrews used the UW tags to see whether crows might learn to use tools from one another. The findings, published in Current Biology, supported the theory by showing an unexpected amount of social mobility, with the crows often spending time near birds outside their immediate family.
The study looked at crows in New Caledonia, an archipelago of islands in the South Pacific. The crows are famous for using different tools to extract prey from deadwood and vegetation. Biologists wondered whether the birds might learn by watching each other.
The results, as reported by St. Andrews, revealed “a surprising number of contacts” between non-related crows. During one week, the technology recorded more than 28,000 interactions among 34 crows. While core family units of New Caledonian crows contain only three members, the study found all the birds were connected to the larger social network.
The new paper is the first published study using the UW tags to record animal social interactions.

Social Network Size Linked to Brain Size
As humans, we aren’t born with formidable armaments or defenses, nor are we the strongest, fastest, or biggest species, yet despite this we are amazingly successful. For a long time it was thought that this success was because our enlarged brains allows each of us to be smarter than our competitors: better at abstract thinking, better with tools and better at adapting our behavior to those of our prey and predators. But are these really the most significant skills our brains provide us with?
Another possibility is that we are successful because we can form long-lasting relationships with many others in diverse and flexible ways, and that this, combined with our native intelligence, explains why homo sapiens came to dominate the planet. In every way from teaching our young to the industrial division of labour we are a massively co-operative species that relies on larger and more diverse networks of relationships than any other species.
What links Alzheimer’s disease, the bridges of Königsberg and Twitter?
A mathematical puzzle originating in 18th century Prussia has led to insights in fields as diverse as banking, social networking, epidemiology – and now Alzheimer’s disease
The progression of Alzheimer’s is accompanied by a buildup in the brain of amyloid plaque and the breakdown of communication between nerve cells. Recent research suggests that graph theory can provide fascinating insights into the faulty wiring behind the progressive memory loss of Alzheimer’s. But what exactly is graph theory?
To discover the origins of the theory we have to go back to the 18th century and the ancient Prussian city of Königsberg, now Kaliningrad – that tiny city state wedged between Poland and Lithuania. It was here that Leonard Euler solved the long-standing Bridges of Königsberg Problem, which has had a profound effect on the development of network theory.