Science Explains Instant Attraction

How do you know when you’re attracted to a new face? Thank your medial prefrontal cortex, a brain region now discovered to play a major role in romantic decision-making.

Different parts of this region, which sits near the front of the brain, make a snap judgment about physical attraction and about whether the person is Mr. or Ms. Right — all within milliseconds of seeing a new face, a new study from Ireland finds.

The research is the first to use real-world dating to examine how the brain makes fast romantic judgments.

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