Neuroscience

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Our connection to content
Using neuroscience tools, Innerscope Research explores the connections between consumers and media.
It’s often said that humans are wired to connect: The neural wiring that helps us read the emotions and actions of other people may be a foundation for human empathy.
But for the past eight years, MIT Media Lab spinout Innerscope Research has been using neuroscience technologies that gauge subconscious emotions by monitoring brain and body activity to show just how powerfully we also connect to media and marketing communications.
“We are wired to connect, but that connection system is not very discriminating. So while we connect with each other in powerful ways, we also connect with characters on screens and in books, and, we found, we also connect with brands, products, and services,” says Innerscope’s chief science officer, Carl Marci, a social neuroscientist and former Media Lab researcher.
With this core philosophy, Innerscope — co-founded at MIT by Marci and Brian Levine MBA ’05 — aims to offer market research that’s more advanced than traditional methods, such as surveys and focus groups, to help content-makers shape authentic relationships with their target consumers.
“There’s so much out there, it’s hard to make something people will notice or connect to,” Levine says. “In a way, we aim to be the good matchmaker between content and people.”
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Our connection to content

Using neuroscience tools, Innerscope Research explores the connections between consumers and media.

It’s often said that humans are wired to connect: The neural wiring that helps us read the emotions and actions of other people may be a foundation for human empathy.

But for the past eight years, MIT Media Lab spinout Innerscope Research has been using neuroscience technologies that gauge subconscious emotions by monitoring brain and body activity to show just how powerfully we also connect to media and marketing communications.

“We are wired to connect, but that connection system is not very discriminating. So while we connect with each other in powerful ways, we also connect with characters on screens and in books, and, we found, we also connect with brands, products, and services,” says Innerscope’s chief science officer, Carl Marci, a social neuroscientist and former Media Lab researcher.

With this core philosophy, Innerscope — co-founded at MIT by Marci and Brian Levine MBA ’05 — aims to offer market research that’s more advanced than traditional methods, such as surveys and focus groups, to help content-makers shape authentic relationships with their target consumers.

“There’s so much out there, it’s hard to make something people will notice or connect to,” Levine says. “In a way, we aim to be the good matchmaker between content and people.”

Read more

Filed under advertising neuroimaging hippocampus amygdala prefrontal cortex precuneus empathy neuroscience science

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(Image caption:This is an overall fMRI composite comparison of the brains of highly sensitive people (HSP) compared to non-HSPs. The areas in color represent some of the regions of the brain where greater activation occurs in HSPs compared to non-HSPs. The brain region highly associated with empathy and noticing emotion (Anterior Insula) shows significantly greater activation in HSPs than non-HSPs when viewing a photo of their partner smiling. Credit: Art Aron)
Sensitive? Emotional? Empathetic? It Could Be in Your Genes
Do you jump to help the less fortunate, cry during sad movie scenes, or tweet and post the latest topics and photos that excite or move you? If yes, you may be among the 20 percent of our population that is genetically pre-disposed to empathy, according to Stony Brook University psychologists Arthur and Elaine Aron. In a new study published in Brain and Behavior, Drs. Aron and colleagues at the University of California, Albert Einstein College of Medicine, and Monmouth University found that Functional Magnetic Resonance Imaging (fMRI) of brains provide physical evidence that the “highly sensitive” brain responds powerfully to emotional images.
Previous research suggests that sensory processing sensitivity (SPS) is an innate trait associated with greater sensitivity, or responsiveness, to environmental and social stimuli. According to Dr. Arthur Aron, the trait is becoming increasingly associated with identifiable behaviors, genes, physiological reactions, and patterns of brain activation. Highly sensitive people (HSP), those high in SPS, encompass roughly 20 percent of the population. Elaine Aron, PhD, originated the HSP concept. Humans characterized as HSPs tend to show heightened awareness to subtle stimuli, process information more thoroughly, and be more reactive to both positive and negative stimuli. In contrast, the majority of people have comparatively low SPS and pay less attention to subtle stimuli, approach situations more quickly and are not as emotionally reactive.
In “The Highly Sensitive Brain: An fMRI study of Sensory Processing Sensitivity and Response to Others’ Emotions,” Drs. Aron and colleagues used fMRI brain scans to compare HSPs with low SPS individuals. The analysis is the first with fMRI to demonstrate how HSPs’ brain activity processes others’ emotions.
The brains of 18 married individuals (some with high and some with low SPS) were scanned as they viewed photos of either smiling faces, or sad faces. One set of photos included the faces of strangers, and the other set included photos of their husbands or wives.
“We found that areas of the brain involved with awareness and emotion, particularly those areas connected with empathetic feelings, in the highly sensitive people showed substantially greater blood flow to relevant brain areas than was seen in individuals with low sensitivity during the twelve second period when they viewed the photos,” said Dr. Aron, a Research Professor in Psychology at Stony Brook. “This is physical evidence within the brain that highly sensitive individuals respond especially strongly to social situations that trigger emotions, in this case of faces being happy or sad.”
The brain activity was even higher when HSPs viewed the expressions of their spouses. The highest activation occurred when viewing images of their partner as happy. Most of the participants were scanned again one year later, and the same results occurred.
Areas of the brain indicating the greatest activity – as shown by blood flow – include sections known as the “mirror neuron system,” an area strongly associated with empathetic response and brain areas associated with awareness, processing sensory information and action planning.
Dr. Aron believes the results provide further evidence that HSPs are generally highly tuned into their environment. He said the new findings via the fMRI provide evidence that especially high levels of awareness and emotional responsiveness are fundamental features of humans characterized as HSPs.

(Image caption:This is an overall fMRI composite comparison of the brains of highly sensitive people (HSP) compared to non-HSPs. The areas in color represent some of the regions of the brain where greater activation occurs in HSPs compared to non-HSPs. The brain region highly associated with empathy and noticing emotion (Anterior Insula) shows significantly greater activation in HSPs than non-HSPs when viewing a photo of their partner smiling. Credit: Art Aron)

Sensitive? Emotional? Empathetic? It Could Be in Your Genes

Do you jump to help the less fortunate, cry during sad movie scenes, or tweet and post the latest topics and photos that excite or move you? If yes, you may be among the 20 percent of our population that is genetically pre-disposed to empathy, according to Stony Brook University psychologists Arthur and Elaine Aron. In a new study published in Brain and Behavior, Drs. Aron and colleagues at the University of California, Albert Einstein College of Medicine, and Monmouth University found that Functional Magnetic Resonance Imaging (fMRI) of brains provide physical evidence that the “highly sensitive” brain responds powerfully to emotional images.

Previous research suggests that sensory processing sensitivity (SPS) is an innate trait associated with greater sensitivity, or responsiveness, to environmental and social stimuli. According to Dr. Arthur Aron, the trait is becoming increasingly associated with identifiable behaviors, genes, physiological reactions, and patterns of brain activation. Highly sensitive people (HSP), those high in SPS, encompass roughly 20 percent of the population. Elaine Aron, PhD, originated the HSP concept. Humans characterized as HSPs tend to show heightened awareness to subtle stimuli, process information more thoroughly, and be more reactive to both positive and negative stimuli. In contrast, the majority of people have comparatively low SPS and pay less attention to subtle stimuli, approach situations more quickly and are not as emotionally reactive.

In “The Highly Sensitive Brain: An fMRI study of Sensory Processing Sensitivity and Response to Others’ Emotions,” Drs. Aron and colleagues used fMRI brain scans to compare HSPs with low SPS individuals. The analysis is the first with fMRI to demonstrate how HSPs’ brain activity processes others’ emotions.

The brains of 18 married individuals (some with high and some with low SPS) were scanned as they viewed photos of either smiling faces, or sad faces. One set of photos included the faces of strangers, and the other set included photos of their husbands or wives.

“We found that areas of the brain involved with awareness and emotion, particularly those areas connected with empathetic feelings, in the highly sensitive people showed substantially greater blood flow to relevant brain areas than was seen in individuals with low sensitivity during the twelve second period when they viewed the photos,” said Dr. Aron, a Research Professor in Psychology at Stony Brook. “This is physical evidence within the brain that highly sensitive individuals respond especially strongly to social situations that trigger emotions, in this case of faces being happy or sad.”

The brain activity was even higher when HSPs viewed the expressions of their spouses. The highest activation occurred when viewing images of their partner as happy. Most of the participants were scanned again one year later, and the same results occurred.

Areas of the brain indicating the greatest activity – as shown by blood flow – include sections known as the “mirror neuron system,” an area strongly associated with empathetic response and brain areas associated with awareness, processing sensory information and action planning.

Dr. Aron believes the results provide further evidence that HSPs are generally highly tuned into their environment. He said the new findings via the fMRI provide evidence that especially high levels of awareness and emotional responsiveness are fundamental features of humans characterized as HSPs.

Filed under empathy emotion sensory processing sensitivity mirror neuron system neuroimaging neuroscience science

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Training brain patterns of empathy using functional brain imaging
An unprecedented research conducted by a group of neuroscientists has demonstrated for the first time that it is possible to train brain patterns associated with empathic feelings – more specifically, tenderness. The research showed that volunteers who received neurofeedback about their own brain activity patterns whilst being scanned inside a functional magnetic resonance (fMRI) machine were able to change brain network function of areas related to tenderness and affection felt toward loved ones. These significant findings could open new possibilities for treatment of clinical situations, such as antisocial personality disorder and postpartum depression.

In Ridley Scott’s film “Blade Runner”, based on the science fiction book ‘Do androids dream of electric sheep?’ by Philip K. Dick, empathy-detection devices are employed to measure tenderness or affection emotions felt toward others (called “affiliative” emotions). Despite recent advances in neurobiology and neurotechnology, it is unknown whether brain signatures of affiliative emotions can be decoded and voluntarily modulated.

The article entitled “Voluntary enhancement of neural signatures of affiliative emotion using fMRI neurofeedback” published in PLOS ONE is the first study to demonstrate through a neurotechnology tool, real-time neurofeedback using functional Magnetic Resonance Imaging (fMRI), the possibility to help the induction of empathic brain states.

The authors conducted this research at the D’Or Institute for Research and Education where a sophisticated computational tool was designed and used to allow the participants to modulate their own brain activity related to affiliative emotions and enhance this activity. This method employed pattern-detection algorithms, called “support vector machines” to classify complex activity patterns arising simultaneously from tenths of thousands of voxels (the 3-D equivalent of pixels) inside the participants’ brains.

Volunteers who received real time information of their ongoing neural activity could change brain network function among connected areas related to tenderness and affection felt toward loved ones, while the control group who performed the same fMRI task without neurofeedback did not show such improvement.

Thus, it was demonstrated that those who received a “real” feedback were able to “train” specific brain areas related to the experience of affiliative emotions that are key for empathy. These findings can lead the way to new opportunities to investigate the use of neurofeedback in conditions associated with reduced empathy and affiliative feelings, such as antisocial personality disorders and post-partum depression.

The authors point out that this study may represent a step towards the construction of the ‘empathy box’, an empathy-enhancing machine described by Philip K. Dick’s novel.

Training brain patterns of empathy using functional brain imaging

An unprecedented research conducted by a group of neuroscientists has demonstrated for the first time that it is possible to train brain patterns associated with empathic feelings – more specifically, tenderness. The research showed that volunteers who received neurofeedback about their own brain activity patterns whilst being scanned inside a functional magnetic resonance (fMRI) machine were able to change brain network function of areas related to tenderness and affection felt toward loved ones. These significant findings could open new possibilities for treatment of clinical situations, such as antisocial personality disorder and postpartum depression.

In Ridley Scott’s film “Blade Runner”, based on the science fiction book ‘Do androids dream of electric sheep?’ by Philip K. Dick, empathy-detection devices are employed to measure tenderness or affection emotions felt toward others (called “affiliative” emotions). Despite recent advances in neurobiology and neurotechnology, it is unknown whether brain signatures of affiliative emotions can be decoded and voluntarily modulated.

The article entitled “Voluntary enhancement of neural signatures of affiliative emotion using fMRI neurofeedback” published in PLOS ONE is the first study to demonstrate through a neurotechnology tool, real-time neurofeedback using functional Magnetic Resonance Imaging (fMRI), the possibility to help the induction of empathic brain states.

The authors conducted this research at the D’Or Institute for Research and Education where a sophisticated computational tool was designed and used to allow the participants to modulate their own brain activity related to affiliative emotions and enhance this activity. This method employed pattern-detection algorithms, called “support vector machines” to classify complex activity patterns arising simultaneously from tenths of thousands of voxels (the 3-D equivalent of pixels) inside the participants’ brains.

Volunteers who received real time information of their ongoing neural activity could change brain network function among connected areas related to tenderness and affection felt toward loved ones, while the control group who performed the same fMRI task without neurofeedback did not show such improvement.

Thus, it was demonstrated that those who received a “real” feedback were able to “train” specific brain areas related to the experience of affiliative emotions that are key for empathy. These findings can lead the way to new opportunities to investigate the use of neurofeedback in conditions associated with reduced empathy and affiliative feelings, such as antisocial personality disorders and post-partum depression.

The authors point out that this study may represent a step towards the construction of the ‘empathy box’, an empathy-enhancing machine described by Philip K. Dick’s novel.

Filed under neurofeedback empathy emotions neuroimaging brain training neural activity neuroscience science

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The science behind rewards and punishment
In a neuroimaging study, a UQ psychologist has examined whether having allegiances with someone can affect feelings of empathy when punishing and rewarding others.
An international team of researchers, including Dr Pascal Molenberghs from UQ’s School of Psychology, mapped the brain activity while volunteers where giving electroshocks or money to members within or outside their group.
Dr Molenberghs said the research was a first of its kind and demonstrated that different neural responses were involved when delivering rewards or punishment to others.
“When we reward others we activate similar brain areas as when we receive rewards ourselves,” he said.
“However, these areas become more active when we reward members from our own group.
“Previous research has shown that we prefer to give more money to people from our own group, now we can actually show that this is associated with increased activation in reward-related brain areas, which is really exciting.
“The brain responses for punishing others directly revealed a different pattern of activation, one that was typically associated with receiving and seeing others in pain,” Dr Molenberghs said.
The study also found that personality traits influenced activity in these punishment-related brain areas.
People who did not care as much about others, showed less activation in these areas when shocking others, especially when they were shocking out-group members.
Co-author Professor Jean Decety, from the University of Chicago, said the results provided important insights into why some people don’t care as much when hurting others.
“Empathy and sympathy are necessary abilities to understand the potential consequences decisions will have on the feelings and emotions of others, even if the recipients of those decisions belong to a different group,” he said.

The science behind rewards and punishment

In a neuroimaging study, a UQ psychologist has examined whether having allegiances with someone can affect feelings of empathy when punishing and rewarding others.

An international team of researchers, including Dr Pascal Molenberghs from UQ’s School of Psychology, mapped the brain activity while volunteers where giving electroshocks or money to members within or outside their group.

Dr Molenberghs said the research was a first of its kind and demonstrated that different neural responses were involved when delivering rewards or punishment to others.

“When we reward others we activate similar brain areas as when we receive rewards ourselves,” he said.

“However, these areas become more active when we reward members from our own group.

“Previous research has shown that we prefer to give more money to people from our own group, now we can actually show that this is associated with increased activation in reward-related brain areas, which is really exciting.

“The brain responses for punishing others directly revealed a different pattern of activation, one that was typically associated with receiving and seeing others in pain,” Dr Molenberghs said.

The study also found that personality traits influenced activity in these punishment-related brain areas.

People who did not care as much about others, showed less activation in these areas when shocking others, especially when they were shocking out-group members.

Co-author Professor Jean Decety, from the University of Chicago, said the results provided important insights into why some people don’t care as much when hurting others.

“Empathy and sympathy are necessary abilities to understand the potential consequences decisions will have on the feelings and emotions of others, even if the recipients of those decisions belong to a different group,” he said.

Filed under brain activity empathy striatum reward-punishment psychopathy psychology neuroscience science

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Your stress is my stress
Stress is contagious. Observing another person in a stressful situation can be enough to make our own bodies release the stress hormone cortisol. This is the conclusion reached by scientists involved in a large-scale cooperation project between the departments of Tania Singer at the Max Planck Institute for Cognitive and Brain Sciences in Leipzig and Clemens Kirschbaum at the Technische Universität Dresden. Empathic stress arose primarily when the observer and stressed individual were partners in a couple relationship and the stressful situation could be directly observed through a one-way mirror. However, even the observation of stressed strangers via video transmission was enough to put some people on red alert. In our stress-ridden society, empathic stress is a phenomenon that should not be ignored by the health care system.
Stress is a major health threat in today’s society. It causes a range of psychological problems like burnout, depression and anxiety. Even those who lead relatively relaxed lives constantly come into contact with stressed individuals. Whether at work or on television: someone is always experiencing stress, and this stress can affect the general environment in a physiologically quantifiable way through increased concentrations of the stress hormone cortisol.
“The fact that we could actually measure this empathic stress in the form of a significant hormone release was astonishing,” says Veronika Engert, one of the study’s first authors. This is particularly true considering that many studies experience difficulties to induce firsthand stress to begin with. The authors found that empathic stress reactions could be independent of (“vicarious stress”) or proportional to (“stress resonance”) the stress reactions of the actively stressed individuals. “There must be a transmission mechanism via which the target’s state can elicit a similar state in the observer down to the level of a hormonal stress response.“
During the stress test, the test subjects had to struggle with difficult mental arithmetic tasks and interviews, while two supposed behavioural analysts assessed their performance. Only five percent of the directly stressed test subjects managed to remain calm; the others displayed a physiologically significant increase in their cortisol levels.
In total, 26 percent of observers who were not directly exposed to any stress whatsoever also showed a significant increase in cortisol. The effect was particularly strong when observer and stressed individual were partners in a couple relationship (40 percent). However, even when watching a complete stranger, the stress was transmitted to ten percent of the observers. Accordingly, emotional closeness is a facilitator but not a necessary condition for the occurrence of empathic stress.
When the observers watched the events directly through a one-way mirror, 30 percent of them experienced a stress response. However, even presenting the stress test only virtually via video transmission was sufficient to significantly increase the cortisol levels of 24 percent of the observers. “This means that even television programmes depicting the suffering of other people can transmit that stress to viewers,” says Engert. “Stress has enormous contagion potential.”
Stress becomes a problem primarily when it is chronic. “A hormonal stress response has an evolutionary purpose, of course. When you are exposed to danger, you want your body to respond with an increase in cortisol,” explains Engert. “However, permanently elevated cortisol levels are not good. They have a negative impact on the immune system and neurotoxic properties in the long term.” Thus, individuals working as caregivers or the family members of chronically stressed individualshave an increased risk to suffer from the potentially harmful consequences of empathic stress. Anyone who is confronted with the suffering and stress of another person, particularly when sustained, has a higher risk of being affected by it themselves.
The results of the study also debunked a common prejudice: men and women actually experience empathic stress reactions with equal frequency. “In surveys however, women tend to assess themselves as being more empathic compared to  men’s self-assessments. This self-perception does not seem to hold if probed by implicit measures”
Future studies are intended to reveal exactly how the stress is transmitted and what can be done to reduce its potentially negative influence on society.

Your stress is my stress

Stress is contagious. Observing another person in a stressful situation can be enough to make our own bodies release the stress hormone cortisol. This is the conclusion reached by scientists involved in a large-scale cooperation project between the departments of Tania Singer at the Max Planck Institute for Cognitive and Brain Sciences in Leipzig and Clemens Kirschbaum at the Technische Universität Dresden. Empathic stress arose primarily when the observer and stressed individual were partners in a couple relationship and the stressful situation could be directly observed through a one-way mirror. However, even the observation of stressed strangers via video transmission was enough to put some people on red alert. In our stress-ridden society, empathic stress is a phenomenon that should not be ignored by the health care system.

Stress is a major health threat in today’s society. It causes a range of psychological problems like burnout, depression and anxiety. Even those who lead relatively relaxed lives constantly come into contact with stressed individuals. Whether at work or on television: someone is always experiencing stress, and this stress can affect the general environment in a physiologically quantifiable way through increased concentrations of the stress hormone cortisol.

“The fact that we could actually measure this empathic stress in the form of a significant hormone release was astonishing,” says Veronika Engert, one of the study’s first authors. This is particularly true considering that many studies experience difficulties to induce firsthand stress to begin with. The authors found that empathic stress reactions could be independent of (“vicarious stress”) or proportional to (“stress resonance”) the stress reactions of the actively stressed individuals. “There must be a transmission mechanism via which the target’s state can elicit a similar state in the observer down to the level of a hormonal stress response.“

During the stress test, the test subjects had to struggle with difficult mental arithmetic tasks and interviews, while two supposed behavioural analysts assessed their performance. Only five percent of the directly stressed test subjects managed to remain calm; the others displayed a physiologically significant increase in their cortisol levels.

In total, 26 percent of observers who were not directly exposed to any stress whatsoever also showed a significant increase in cortisol. The effect was particularly strong when observer and stressed individual were partners in a couple relationship (40 percent). However, even when watching a complete stranger, the stress was transmitted to ten percent of the observers. Accordingly, emotional closeness is a facilitator but not a necessary condition for the occurrence of empathic stress.

When the observers watched the events directly through a one-way mirror, 30 percent of them experienced a stress response. However, even presenting the stress test only virtually via video transmission was sufficient to significantly increase the cortisol levels of 24 percent of the observers. “This means that even television programmes depicting the suffering of other people can transmit that stress to viewers,” says Engert. “Stress has enormous contagion potential.”

Stress becomes a problem primarily when it is chronic. “A hormonal stress response has an evolutionary purpose, of course. When you are exposed to danger, you want your body to respond with an increase in cortisol,” explains Engert. “However, permanently elevated cortisol levels are not good. They have a negative impact on the immune system and neurotoxic properties in the long term.” Thus, individuals working as caregivers or the family members of chronically stressed individualshave an increased risk to suffer from the potentially harmful consequences of empathic stress. Anyone who is confronted with the suffering and stress of another person, particularly when sustained, has a higher risk of being affected by it themselves.

The results of the study also debunked a common prejudice: men and women actually experience empathic stress reactions with equal frequency. “In surveys however, women tend to assess themselves as being more empathic compared to  men’s self-assessments. This self-perception does not seem to hold if probed by implicit measures”

Future studies are intended to reveal exactly how the stress is transmitted and what can be done to reduce its potentially negative influence on society.

Filed under empathy cortisol stress empathic stress HPA axis neuroscience psychology science

798 notes

Brain scans link concern for justice with reason, not emotion
People who care about justice are swayed more by reason than emotion, according to new brain scan research from the Department of Psychology and Center for Cognitive and Social Neuroscience.
Psychologists have found that some individuals react more strongly than others to situations that invoke a sense of justice—for example, seeing a person being treated unfairly or mercifully. The new study used brain scans to analyze the thought processes of people with high “justice sensitivity.”
“We were interested to examine how individual differences about justice and fairness are represented in the brain to better understand the contribution of emotion and cognition in moral judgment,” explained lead author Jean Decety, the Irving B. Harris Professor of Psychology and Psychiatry.    
Using a functional magnetic resonance imaging (fMRI) brain-scanning device, the team studied what happened in the participants’ brains as they judged videos depicting behavior that was morally good or bad. For example, they saw a person put money in a beggar’s cup or kick the beggar’s cup away. The participants were asked to rate on a scale how much they would blame or praise the actor seen in the video. People in the study also completed questionnaires that assessed cognitive and emotional empathy, as well as their justice sensitivity.
As expected, study participants who scored high on the justice sensitivity questionnaire assigned significantly more blame when they were evaluating scenes of harm, Decety said. They also registered more praise for scenes showing a person helping another individual.
But the brain imaging also yielded surprises. During the behavior-evaluation exercise, people with high justice sensitivity showed more activity than average participants in parts of the brain associated with higher-order cognition. Brain areas commonly linked with emotional processing were not affected.
The conclusion was clear, Decety said: “Individuals who are sensitive to justice and fairness do not seem to be emotionally driven. Rather, they are cognitively driven.” 
According to Decety, one implication is that the search for justice and the moral missions of human rights organizations and others do not come primarily from sentimental motivations, as they are often portrayed. Instead, that drive may have more to do with sophisticated analysis and mental calculation.
Decety adds that evaluating good actions elicited relatively high activity in the region of the brain involved in decision-making, motivation and rewards. This finding suggests that perhaps individuals make judgments about behavior based on how they process the reward value of good actions as compared to bad actions.
“Our results provide some of the first evidence for the role of justice sensitivity in enhancing neural processing of moral information in specific components of the brain network involved in moral judgment,” Decety said.

Brain scans link concern for justice with reason, not emotion

People who care about justice are swayed more by reason than emotion, according to new brain scan research from the Department of Psychology and Center for Cognitive and Social Neuroscience.

Psychologists have found that some individuals react more strongly than others to situations that invoke a sense of justice—for example, seeing a person being treated unfairly or mercifully. The new study used brain scans to analyze the thought processes of people with high “justice sensitivity.”

“We were interested to examine how individual differences about justice and fairness are represented in the brain to better understand the contribution of emotion and cognition in moral judgment,” explained lead author Jean Decety, the Irving B. Harris Professor of Psychology and Psychiatry.    

Using a functional magnetic resonance imaging (fMRI) brain-scanning device, the team studied what happened in the participants’ brains as they judged videos depicting behavior that was morally good or bad. For example, they saw a person put money in a beggar’s cup or kick the beggar’s cup away. The participants were asked to rate on a scale how much they would blame or praise the actor seen in the video. People in the study also completed questionnaires that assessed cognitive and emotional empathy, as well as their justice sensitivity.

As expected, study participants who scored high on the justice sensitivity questionnaire assigned significantly more blame when they were evaluating scenes of harm, Decety said. They also registered more praise for scenes showing a person helping another individual.

But the brain imaging also yielded surprises. During the behavior-evaluation exercise, people with high justice sensitivity showed more activity than average participants in parts of the brain associated with higher-order cognition. Brain areas commonly linked with emotional processing were not affected.

The conclusion was clear, Decety said: “Individuals who are sensitive to justice and fairness do not seem to be emotionally driven. Rather, they are cognitively driven.” 

According to Decety, one implication is that the search for justice and the moral missions of human rights organizations and others do not come primarily from sentimental motivations, as they are often portrayed. Instead, that drive may have more to do with sophisticated analysis and mental calculation.

Decety adds that evaluating good actions elicited relatively high activity in the region of the brain involved in decision-making, motivation and rewards. This finding suggests that perhaps individuals make judgments about behavior based on how they process the reward value of good actions as compared to bad actions.

“Our results provide some of the first evidence for the role of justice sensitivity in enhancing neural processing of moral information in specific components of the brain network involved in moral judgment,” Decety said.

Filed under moral cognition justice sensitivity prefrontal cortex decision making empathy psychology neuroscience science

203 notes

Contagious Yawning May Not Be Linked to Empathy; Still Largely Unexplained
While previous studies have suggested a connection between contagious yawning and empathy, new research from the Duke Center for Human Genome Variation finds that contagious yawning may decrease with age and is not strongly related to variables like empathy, tiredness and energy levels.
The study, published March 14 in the journal PLOS ONE, is the most comprehensive look at factors influencing contagious yawning to date.
The researchers said a better understanding of the biology involved in contagious yawning could ultimately shed light on illnesses such as schizophrenia or autism.
“The lack of association in our study between contagious yawning and empathy suggests that contagious yawning is not simply a product of one’s capacity for empathy,” said study author Elizabeth Cirulli, Ph.D., assistant professor of medicine at the Center for Human Genome Variation at Duke University School of Medicine.
Contagious yawning is a well-documented phenomenon that occurs only in humans and chimpanzees in response to hearing, seeing or thinking about yawning. It differs from spontaneous yawning, which occurs when someone is bored or tired. Spontaneous yawning is first observed in the womb, while contagious yawning does not begin until early childhood.
Why certain individuals are more susceptible to contagious yawning remains poorly understood. Previous research, including neuroimaging studies, has shown a relationship between contagious yawning and empathy, or the ability to recognize or understand another’s emotions. Other studies have shown correlations between contagious yawning and intelligence or time of day.
Interestingly, people with autism or schizophrenia, both of which involve impaired social skills, demonstrate less contagious yawning despite still yawning spontaneously. A deeper understanding of contagious yawning could lead to insights on these diseases and the general biological functioning of humans.
The current study aimed to better define how certain factors affect someone’s susceptibility to contagious yawning. The researchers recruited 328 healthy volunteers, who completed cognitive testing, a demographic survey, and a comprehensive questionnaire that included measures of empathy, energy levels and sleepiness.
The participants then watched a three-minute video of people yawning, and recorded the number of times they yawned while watching the video.
The researchers found that certain individuals were less susceptible to contagious yawns than others, with participants yawning between zero and 15 times during the video. Of the 328 people studied, 222 contagiously yawned at least once. When verified across multiple testing sessions, the number of yawns was consistent, demonstrating that contagious yawning is a very stable trait.
In contrast to previous studies, the researchers did not find a strong connection between contagious yawning and empathy, intelligence or time of day. The only independent factor that significantly influenced contagious yawning was age: as age increased, participants were less likely to yawn. However, age was only able to explain 8 percent of the variability in the contagious yawn response.
“Age was the most important predictor of contagious yawning, and even age was not that important. The vast majority of variation in the contagious yawning response was just not explained,” Cirulli said.
Because most variability in contagious yawning remains unexplained, the researchers are now looking to see whether there are genetic influences that contribute to contagious yawning. Their long-term goal in characterizing variability in contagious yawning is to better understand human diseases like schizophrenia and autism, as well as general human functioning, by identifying the genetic basis of this trait.
“It is possible that if we find a genetic variant that makes people less likely to have contagious yawns, we might see that variant or variants of the same gene also associated with schizophrenia or autism,” Cirulli said. “Even if no association with a disease is found, a better understanding of the biology behind contagious yawning can inform us about the pathways involved in these conditions.”

Contagious Yawning May Not Be Linked to Empathy; Still Largely Unexplained

While previous studies have suggested a connection between contagious yawning and empathy, new research from the Duke Center for Human Genome Variation finds that contagious yawning may decrease with age and is not strongly related to variables like empathy, tiredness and energy levels.

The study, published March 14 in the journal PLOS ONE, is the most comprehensive look at factors influencing contagious yawning to date.

The researchers said a better understanding of the biology involved in contagious yawning could ultimately shed light on illnesses such as schizophrenia or autism.

“The lack of association in our study between contagious yawning and empathy suggests that contagious yawning is not simply a product of one’s capacity for empathy,” said study author Elizabeth Cirulli, Ph.D., assistant professor of medicine at the Center for Human Genome Variation at Duke University School of Medicine.

Contagious yawning is a well-documented phenomenon that occurs only in humans and chimpanzees in response to hearing, seeing or thinking about yawning. It differs from spontaneous yawning, which occurs when someone is bored or tired. Spontaneous yawning is first observed in the womb, while contagious yawning does not begin until early childhood.

Why certain individuals are more susceptible to contagious yawning remains poorly understood. Previous research, including neuroimaging studies, has shown a relationship between contagious yawning and empathy, or the ability to recognize or understand another’s emotions. Other studies have shown correlations between contagious yawning and intelligence or time of day.

Interestingly, people with autism or schizophrenia, both of which involve impaired social skills, demonstrate less contagious yawning despite still yawning spontaneously. A deeper understanding of contagious yawning could lead to insights on these diseases and the general biological functioning of humans.

The current study aimed to better define how certain factors affect someone’s susceptibility to contagious yawning. The researchers recruited 328 healthy volunteers, who completed cognitive testing, a demographic survey, and a comprehensive questionnaire that included measures of empathy, energy levels and sleepiness.

The participants then watched a three-minute video of people yawning, and recorded the number of times they yawned while watching the video.

The researchers found that certain individuals were less susceptible to contagious yawns than others, with participants yawning between zero and 15 times during the video. Of the 328 people studied, 222 contagiously yawned at least once. When verified across multiple testing sessions, the number of yawns was consistent, demonstrating that contagious yawning is a very stable trait.

In contrast to previous studies, the researchers did not find a strong connection between contagious yawning and empathy, intelligence or time of day. The only independent factor that significantly influenced contagious yawning was age: as age increased, participants were less likely to yawn. However, age was only able to explain 8 percent of the variability in the contagious yawn response.

“Age was the most important predictor of contagious yawning, and even age was not that important. The vast majority of variation in the contagious yawning response was just not explained,” Cirulli said.

Because most variability in contagious yawning remains unexplained, the researchers are now looking to see whether there are genetic influences that contribute to contagious yawning. Their long-term goal in characterizing variability in contagious yawning is to better understand human diseases like schizophrenia and autism, as well as general human functioning, by identifying the genetic basis of this trait.

“It is possible that if we find a genetic variant that makes people less likely to have contagious yawns, we might see that variant or variants of the same gene also associated with schizophrenia or autism,” Cirulli said. “Even if no association with a disease is found, a better understanding of the biology behind contagious yawning can inform us about the pathways involved in these conditions.”

Filed under empathy contagious yawning autism schizophrenia social interaction psychology neuroscience science

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What Does Compassion Sound Like?

“Good to see you. I’m sorry. It sounds like you’ve had a tough, tough, week.”  Spoken by a doctor to a cancer patient, that statement is an example of compassionate behavior observed by a University of Rochester Medical Center team in a new study published by the journal Health Expectations.

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Rochester researchers believe they are the first to systematically pinpoint and catalogue compassionate words and actions in doctor-patient conversations. By breaking down the dialogue and studying the context, scientists hope to create a behavioral taxonomy that will guide medical training and education.

“In health care, we believe in being compassionate but the reality is that many of us have a preference for technical and biomedical issues over establishing emotional ties,” said senior investigator Ronald Epstein, M.D., professor of Family Medicine, Psychiatry, Oncology, and Nursing and director of the UR Center for Communication and Disparities Research.

Epstein is a national and international keynote speaker and investigator on mindfulness and communication in medical education.

His team recruited 23 oncologists from a variety of private and hospital-based oncology clinics in the Rochester, N.Y., area. The doctors and their stage III or stage IV cancer patients volunteered to be recorded during routine visits. Researchers then analyzed the 49 audio-recorded encounters that took place between November 2011 and June 2012, and looked for key observable markers of compassion.  

In contrast to empathy – another quality that Epstein and his colleagues have studied in the medical community — compassion involves a deeper and more active imagination of the patient’s condition. An important part of this study, therefore, was to identify examples of the three main elements of compassion: recognition of suffering, emotional resonance, and movement towards addressing suffering.

Emotional resonance, or a sense of sharing and connection, was illustrated by this dialogue: Patient: “I should just get a room here.” Oncologist: “Oh, I hope you don’t really feel like you’re spending that much time here.”

Another conversation included this response from a physician to a patient, who complained about a drug patch for pain: “Who wants a patch that makes you drowsy, constipated and fuzzy? I’ll pass, thank you very much.”

Some doctors provided good examples of how they use humor to raise a patient’s spirits without deviating from the seriousness of the situation. In one case, for example, a patient was concerned that he would not be able to drink two liters of barium sulfite in preparation for a CT scan.

Doctor: “If you just get down one little cup it will tell us what’s going on in the stomach. What I tell people when we’re not being recorded is to take a cup and then pour the rest down the toilet and tell them you drank it all (laughter)… Just a creative interpretation of what you are supposed to take.”

Patient: “I love it, I love it. Well, I thank you for that. I’m prepared to do what I’ve got to do to get this right.”

Researchers evaluated tone of voice, animation that conveyed tenderness and understanding, and other ways in which doctors gave reassurances or psychology comfort.

Here’s an instance in which an oncologist encouraged a reluctant patient to follow through with a planned trip to Arizona: “You know, if you decide to do it, break down and allow somebody to meet you at the gates and use a cart or wheelchair to get you to your next gate and things like that. And having just sent my father-in-law off to Hawaii and told him he had to do that, he said no, no, I can get there. Just, it’s okay. Nobody is gonna look at you and say, ‘What’s an able-bodied man doing in a cart?’ Just, it’s okay. It’s part of setting limits.”

Researchers also observed non-verbal communication, such as pauses or sighs at appropriate times, as well as speech features and voice quality (tone, pitch, loudness) and other metaphorical language that conveyed certain attitudes and meaning.

Compassion unfolds over time, researchers concluded. During the process, physicians must challenge themselves to stay with a difficult discussion, which opens the door for the patient to admit uncertainty and grieve the loss of normalcy in life.

“It became apparent that compassion is not a quality of a single utterance but rather is made up of presence and engagement that suffuses an entire conversation,” the study said. First author, Rachel Cameron, B.A., is a student at the University of Rochester School of Medicine and Dentistry; the audio-recordings were reviewed by a diverse group of medical professionals with backgrounds in literature and linguistics, as well as palliative care specialists.

(Source: urmc.rochester.edu)

Filed under empathy doctor-patient relationship compassion communication medicine

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Keep your friends close, but …
Counterintuitive findings from a new USC study show that the part of the brain that is associated with empathizing with the pain of others is activated more strongly by watching the suffering of hateful people as opposed to likable people.

While one might assume that we would empathize more with people we like, the study may indicate that the human brain focuses more greatly on the need to monitor enemies closely, especially when they are suffering.
“When you watch an action movie and the bad guy appears to be defeated, the moment of his demise draws our focus intensely,” said Lisa Aziz-Zadeh of the Brain and Creativity Institute of the USC Dornsife College of Letters, Arts and Sciences. “We watch him closely to see whether he’s really down for the count because it’s critical for predicting his potential for retribution in the future.”
Aziz-Zadeh, who has a joint appointment with the USC Division of Occupational Science and Occupational Therapy, collaborated with lead author Glenn Fox, a PhD candidate at USC, and Mona Sobhani, formerly a graduate student at USC and who is now a postdoctoral researcher at Vanderbilt University, on a study that appears this month in Frontiers in Psychology.
The study examined activity in the so-called “pain matrix” of the brain, a network that includes the insula cortex, the anterior cingulate and the somatosensory cortices — regions known to activate when an individual watches another person suffer.
The pain matrix is thought to be a related to empathy — allowing us to understand another’s pain. However, this study indicates that the pain matrix may be more involved in processing pain in general and not necessarily tied to empathic processing.
Participants — all of them white, male and Jewish — first watched videos of hateful, anti-Semitic individuals in pain and then other videos of tolerant, nonhateful individuals in pain. Their brains were scanned with functional magnetic resonance imaging (fMRI) to show activity levels in the pain matrix.
Surprisingly, the participants’ pain matrices were more activated by watching the anti-Semites suffer compared to the tolerant individuals.
“The results further revealed the brain’s flexibility in processing complex social situations,” Fox said. “The brain uses the complete context of the situation to mount an appropriate response. In this case, the brain’s response is likely tied to the relative increase in the need to attend to and understand the pain of the hateful person.”
A possible next step for the researchers will be to try to understand how regulating one’s emotional reaction to stimuli such as these alters the resulting patterns of brain activity.

Keep your friends close, but …

Counterintuitive findings from a new USC study show that the part of the brain that is associated with empathizing with the pain of others is activated more strongly by watching the suffering of hateful people as opposed to likable people.

While one might assume that we would empathize more with people we like, the study may indicate that the human brain focuses more greatly on the need to monitor enemies closely, especially when they are suffering.

“When you watch an action movie and the bad guy appears to be defeated, the moment of his demise draws our focus intensely,” said Lisa Aziz-Zadeh of the Brain and Creativity Institute of the USC Dornsife College of Letters, Arts and Sciences. “We watch him closely to see whether he’s really down for the count because it’s critical for predicting his potential for retribution in the future.”

Aziz-Zadeh, who has a joint appointment with the USC Division of Occupational Science and Occupational Therapy, collaborated with lead author Glenn Fox, a PhD candidate at USC, and Mona Sobhani, formerly a graduate student at USC and who is now a postdoctoral researcher at Vanderbilt University, on a study that appears this month in Frontiers in Psychology.

The study examined activity in the so-called “pain matrix” of the brain, a network that includes the insula cortex, the anterior cingulate and the somatosensory cortices — regions known to activate when an individual watches another person suffer.

The pain matrix is thought to be a related to empathy — allowing us to understand another’s pain. However, this study indicates that the pain matrix may be more involved in processing pain in general and not necessarily tied to empathic processing.

Participants — all of them white, male and Jewish — first watched videos of hateful, anti-Semitic individuals in pain and then other videos of tolerant, nonhateful individuals in pain. Their brains were scanned with functional magnetic resonance imaging (fMRI) to show activity levels in the pain matrix.

Surprisingly, the participants’ pain matrices were more activated by watching the anti-Semites suffer compared to the tolerant individuals.

“The results further revealed the brain’s flexibility in processing complex social situations,” Fox said. “The brain uses the complete context of the situation to mount an appropriate response. In this case, the brain’s response is likely tied to the relative increase in the need to attend to and understand the pain of the hateful person.”

A possible next step for the researchers will be to try to understand how regulating one’s emotional reaction to stimuli such as these alters the resulting patterns of brain activity.

Filed under somatosensory cortex brain mapping neuroimaging emotion empathy neuroscience science

289 notes

I’m ok, you’re not ok
Egoism and narcissism appear to be on the rise in our society, while empathy is on the decline. And yet, the ability to put ourselves in other people’s shoes is extremely important for our coexistence. A research team headed by Tania Singer from the Max Planck Institute for Human Cognitive and Brain Sciences has discovered that our own feelings can distort our capacity for empathy. This emotionally driven egocentricity is recognised and corrected by the brain. When, however, the right supramarginal gyrus doesn’t function properly or when we have to make particularly quick decisions, our empathy is severely limited.
When assessing the world around us and our fellow humans, we use ourselves as a yardstick and tend to project our own emotional state onto others. While cognition research has already studied this phenomenon in detail, nothing is known about how it works on an emotional level. It was assumed that our own emotional state can distort our understanding of other people’s emotions, in particular if these are completely different to our own. But this emotional egocentricity had not been measured before now.
This is precisely what the Max Planck researchers have accomplished in a complex marathon of experiments and tests. They also discovered the area of the brain responsible for this function, which helps us to distinguish our own emotional state from that of other people. The area in question is the supramarginal gyrus, a convolution of the cerebral cortex which is approximately located at the junction of the parietal, temporal and frontal lobe. “This was unexpected, as we had the temporo-parietal junction in our sights. This is located more towards the front of the brain,” explains Claus Lamm, one of the publication’s authors.
On the empathy trail with toy slime and synthetic fur
Using a perception experiment, the researchers began by showing that our own feelings actually do influence our capacity for empathy, and that this egocentricity can also be measured. The participants, who worked in teams of two, were exposed to either pleasant or unpleasant simultaneous visual and tactile stimuli.
While participant 1, for example, could see a picture of maggots and feel slime with her hand, participant 2 saw a picture of a puppy and could feel soft, fleecy fur on her skin. “It was important to combine the two stimuli. Without the tactile stimulus, the participants would only have evaluated the situation ‘with their heads’ and their feelings would have been excluded,” explains Claus Lamm. The participants could also see the stimulus to which their team partners were exposed at the same time.
The two participants were then asked to evaluate either their own emotions or those of their partners. As long as both participants were exposed to the same type of positive or negative stimuli, they found it easy to assess their partner’s emotions. The participant who was confronted with a stinkbug could easily imagine how unpleasant the sight and feeling of a spider must be for her partner.
Differences only arose during the test runs in which one partner was confronted with pleasant stimuli and the other with unpleasant ones. Their capacity for empathy suddenly plummeted. The participants’ own emotions distorted their assessment of the other person’s feelings. The participants who were feeling good themselves assessed their partners’ negative experiences as less severe than they actually were. In contrast, those who had just had an unpleasant experience assessed their partners’ good experiences less positively.
Particularly quick decisions cause a decline in empathy
The researchers pinpointed the area of the brain responsible for this phenomenon with the help of functional magnetic resonance imaging, generally referred to as a brain scanning. The right supramarginal gyrus ensures that we can decouple our perception of ourselves from that of others. When the neurons in this part of the brain were disrupted in the course of this task, the participants found it difficult not to project their own feelings onto others. The participants’ assessments were also less accurate when they were forced to make particularly quick decisions.
Up to now, the social neuroscience models have assumed that we mainly draw on our own emotions as a reference for empathy. This only works, however, if we are in a neutral state or the same state as our counterpart – otherwise, the brain must counteract and correct.

I’m ok, you’re not ok

Egoism and narcissism appear to be on the rise in our society, while empathy is on the decline. And yet, the ability to put ourselves in other people’s shoes is extremely important for our coexistence. A research team headed by Tania Singer from the Max Planck Institute for Human Cognitive and Brain Sciences has discovered that our own feelings can distort our capacity for empathy. This emotionally driven egocentricity is recognised and corrected by the brain. When, however, the right supramarginal gyrus doesn’t function properly or when we have to make particularly quick decisions, our empathy is severely limited.

When assessing the world around us and our fellow humans, we use ourselves as a yardstick and tend to project our own emotional state onto others. While cognition research has already studied this phenomenon in detail, nothing is known about how it works on an emotional level. It was assumed that our own emotional state can distort our understanding of other people’s emotions, in particular if these are completely different to our own. But this emotional egocentricity had not been measured before now.

This is precisely what the Max Planck researchers have accomplished in a complex marathon of experiments and tests. They also discovered the area of the brain responsible for this function, which helps us to distinguish our own emotional state from that of other people. The area in question is the supramarginal gyrus, a convolution of the cerebral cortex which is approximately located at the junction of the parietal, temporal and frontal lobe. “This was unexpected, as we had the temporo-parietal junction in our sights. This is located more towards the front of the brain,” explains Claus Lamm, one of the publication’s authors.

On the empathy trail with toy slime and synthetic fur

Using a perception experiment, the researchers began by showing that our own feelings actually do influence our capacity for empathy, and that this egocentricity can also be measured. The participants, who worked in teams of two, were exposed to either pleasant or unpleasant simultaneous visual and tactile stimuli.

While participant 1, for example, could see a picture of maggots and feel slime with her hand, participant 2 saw a picture of a puppy and could feel soft, fleecy fur on her skin. “It was important to combine the two stimuli. Without the tactile stimulus, the participants would only have evaluated the situation ‘with their heads’ and their feelings would have been excluded,” explains Claus Lamm. The participants could also see the stimulus to which their team partners were exposed at the same time.

The two participants were then asked to evaluate either their own emotions or those of their partners. As long as both participants were exposed to the same type of positive or negative stimuli, they found it easy to assess their partner’s emotions. The participant who was confronted with a stinkbug could easily imagine how unpleasant the sight and feeling of a spider must be for her partner.

Differences only arose during the test runs in which one partner was confronted with pleasant stimuli and the other with unpleasant ones. Their capacity for empathy suddenly plummeted. The participants’ own emotions distorted their assessment of the other person’s feelings. The participants who were feeling good themselves assessed their partners’ negative experiences as less severe than they actually were. In contrast, those who had just had an unpleasant experience assessed their partners’ good experiences less positively.

Particularly quick decisions cause a decline in empathy

The researchers pinpointed the area of the brain responsible for this phenomenon with the help of functional magnetic resonance imaging, generally referred to as a brain scanning. The right supramarginal gyrus ensures that we can decouple our perception of ourselves from that of others. When the neurons in this part of the brain were disrupted in the course of this task, the participants found it difficult not to project their own feelings onto others. The participants’ assessments were also less accurate when they were forced to make particularly quick decisions.

Up to now, the social neuroscience models have assumed that we mainly draw on our own emotions as a reference for empathy. This only works, however, if we are in a neutral state or the same state as our counterpart – otherwise, the brain must counteract and correct.

Filed under empathy emotion cerebral cortex supramarginal gyrus psychology neuroscience science

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