When the going gets tough, the tough get… more relief from a placebo?

Are you good at coping when life gets tough? Do people call you a straight-shooter? Will you help others without expecting anything in return?

Those personality traits might do more than help you win a popularity contest. According to new University of Michigan-led neuroscience research, those qualities also might make you more likely to get pain relief from a placebo – a fake medicine.

And, the researchers show, it’s not just your mind telling you the sham drug is working or not. Your brain’s own natural painkiller chemicals may actually respond to the pain differently depending on your personality.

If you’re more of an angry, hostile type, they find, a placebo won’t do much for you.

For the first time, the new findings link specific, established personality traits with an individual’s susceptibility to the placebo effect from a sham medicine for pain. The researchers showed a significant link between certain personality traits and how much relief people said they felt when given the placebo – as well as the level of a specific chemical that their brains released.

The work, published online in the journal Neuropsychopharmacology, was done by a team of U-M Medical School researchers and their colleagues at the University of North Carolina and University of Maryland.