In other contexts, oxytocin is already well-known as the “bliss hormone”. The hormone is secreted upon stimulation by touch and is known to result in a feeling of calm and physical relaxation. It is also used to induce labour in childbirth and as an aid for women experiencing difficulties in breastfeeding.
Oxytocin has also been referred to as a “mindreading” hormone. Recent research findings show that there may be some truth to these claims – although the mindreading component may have a more down-to-earth explanation.